Media & Press
Brand guidelines, stats, and how to work with us
About Mountaineer.fi
Mountaineer.fi is a Himalayan climbing resource — permits, basecamp, and everything we've learned getting there. We organise expedition permits and basecamp access for independent mountaineers, publish training and gear guides, and document the history and culture of Himalayan exploration. Based in Nepal, we cover the peaks that matter most to the climbing community.
Reach & Impact
Community building month over month:
Brand Guidelines
Logo & Name
Always refer to the brand as Mountaineer.fi with a capital M and the .fi domain suffix. Use Mountaineer.fi (not "Mountaineer FI" or "mountaineer.fi") in all formal references. The logo is set in Caveat Bold at 1.8rem in Deep Blue (#74b9ff).
Colors
#74b9ff Primary brand color #A5D8FF Secondary accent #e17055 CTA & highlights #2D3436 Body text & dark sections #636e72 Muted text Typography
Caveat — headlines, logos, accent text
Montserrat — body copy, navigation, UI elements
Tone of Voice
- Positioning: The shortest line between you and a Himalayan summit. Permits, knowledge, and an open blueprint for the valleys below.
- Tone: Direct, practical, knowledgeable. No fluff. Speaks to experienced mountaineers and aspiring climbers alike.
- Tagline: "The shortest line between you and a Himalayan summit"
- Naming convention: Peaks are referred to by their common English name first, with local name in parentheses where applicable (e.g. Island Peak / Imja Tse).
Collaborate With Us
We're open to partnerships, sponsorships, and content collaborations. Here's how we can work together:
- Gear reviews & sponsorships: We feature gear in our expedition guides and articles. Reach our audience of active Himalayan climbers.
- Expedition partnerships: Guide services, gear brands, and travel companies — we can feature your services on relevant pages.
- Content syndication: Our articles on training, gear, and Himalayan history are available for republication with attribution.
- YouTube collaborations: Expedition footage, gear reviews, and explorer interviews on our growing channel.
Get in touch: contact@mountaineer.fi
How to Refer to Us
- "Mountaineer.fi" — capital M, lowercase .fi
- "A Mountaineer.fi expedition"
- "As featured on Mountaineer.fi"
- "The shortest line between you and a Himalayan summit"
- "Mountaineer FI" or "MountaineerFI"
- "mountaineer.fi" at the start of a sentence
- "The Mountaineer.fi" — no article needed
- "Mountaineers.fi" (plural)